Updated: Jan 24
A recent study shows that 81% of Americans are willing to pay more for sustainable goods. This demonstrates a growing trend in sustainable consumption, as Americans become more mindful of the social and environmental impacts of their buying habits. As a business owner, this increasing demand for sustainable products and services presents both a challenge and an opportunity.
What does it mean to be sustainable?
When we talk about sustainability, we're talking about practices that meet the needs of the present without compromising the ability of future generations to meet their own needs. In other words, it's about living in harmony with our planet and its resources.
There are three key pillars of sustainability: environmental, social, and economic. And when it comes to sustainable consumption, American consumers are most concerned with the environmental pillar. In fact, 56% of respondents to the aforementioned study said that they would be willing to pay extra for products that don't damage the environment.
So how can your business make its services and practices more sustainable?