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One Way To Offset Your Business Carbon Footprint In 2023

Updated: Jan 31, 2023

As companies around the world become more conscious of their environmental impact, reducing their carbon footprints is becoming an ever-increasing priority. Businesses of all sizes are looking for ways to make sustainable decisions that both benefit the environment and meet new regulations - this could involve anything from implementing energy efficiency measures in corporate offices to modernizing technology systems. At any rate, minimizing your business’s carbon footprint in 2023 doesn’t have to be a big or expensive endeavor; there are simple yet effective strategies available that can help you reduce your emissions and contribute towards achieving global climate goals.

Making sustainability a priority in your business does not have to be overwhelming and difficult. Breaks it down into achievable and measurable steps. Focus on the areas that contribute most to emissions, waste, or other aspects of sustainability. Activate your team to join the cause by providing them with green tips or resources and make sustainable actions part of company culture. Start small with simple changes such as using reusable dishware for corporate events or switching to digital marketing platforms instead of printing brochures. Measure your success and update goals as needed based on your findings—each goal should make a positive impact on the environment while working towards the larger objective of making sustainability an integral part of the organization.

The case for video conference:

One way to offset your business carbon footprint is asking the question "could this meeting just have been a Zoom call?" In the past, traveling may have been necessary, but with technology and improved communication tools like video conferencing there are now more efficient ways to conduct business. This shift on how companies view travel has caused many businesses to rethink how they use it as part of their operations. It is important that organizations look into cost effective and efficient ways to interact while still allowing remote employees to be part of the overall corporate body and remain connected with colleagues.

If a company reduces 5 roundtrip flights per month, the environmental impact of such business could be significantly reduced. On average, the emissions associated with roundtrip flights of 4.5 hours flight each way amount to around 2 tonnes of CO2 per trip. Multiplying this by 5 roundtrip flights per month, results in a total of 240 tonnes of emissions per year. This reduction in emissions would have a positive and meaningful impact on the environment, and would be an important step in the company's journey towards sustainability.

The environmental benefit is not the only one that video conferences have, by providing the perfect blend of convenience and productivity, these tools offer many organizational benefits when compared to traditional physical meetings. The ability for anyone, in any location to join at a moment’s notice has drastically increased business efficiency and makes teams better organized with greater connectivity between colleagues. With its video capabilities and sharing platforms, Zoom also provides better facilitation of complicated topics which increases the accuracy of discussions and encourages employees to review previous conversations. All in all, video conferences are an essential communication tool that helps organizations streamline their meeting organization while still providing the same level of clarity as traditional face-to-face gatherings.

In a traditional meeting, businesses incur several carbon emissions from air travel and driving to the meeting location. Video conferencing helps reduce businesses' carbon footprints, the reality is that there are far more benefits - both for businesses and the environment. If your business has been relying on traditional meetings, now is the time to switch to video conferencing and start reaping the rewards.

Do you want to know the carbon footprint of your digital business? Click here to find out.

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